Today is a special day. After months of planning, concepting, and designing, we unveil the first version of SMAART's new logo, Africa's Diamond (AD for short). The AD logo is the personification of the journey already traveled, and the journey that still awaits ahead for our people. Based on the iconic Ashanti symbol (NKYINKYIM) for life's twisting and unexpected changes, the AD logo symbolizes the divergence, versatility, and initiative needed to lead the new black economy into the 2020's and beyond.
WHY WE NEEDED TO CHANGE
The original logo was created to pay homage to the civil rights era and the NAACP. Since SMAART's launch in Feb 2017, we have grown and have discovered the economic problems that terrorize black in America, terrorize blacks all across the world. To show greater solidarity with our brothers and sisters from around the globe, we started working on a new world logo concept back in MAY of 2017. Our goal was to create a symbol that could connect our history and struggle with our future. With the creation of the AD logo, we feel 100% confident that we have met this goal.
Original SMAART INCUBATOR concept pays homage to NAACP civil rights moment.
WHAT'S NEXT? ARE THERE TWO VERSIONS OF THE LOGO?
Today we have released version 1.0 of our new logo (Africa's Diamond). Within the next five to ten weeks we will be unveiling version 2.0, a logo concept that we created to live as a work of startup art and free expression. The version we have released today (AD 1.0) will act as our permanent logo for marketing and branding purposes. At SMAART, we believe it's important to always acknowledge the art and beauty we as a people put into things we cherish. Please share the new concept with friends, family and associates. Let us know your thoughts and feelings about the new logo by emailing us at firstname.lastname@example.org.
Khufere Qhamata, is the founder of the SMAART INCUBATOR, a serial entrepreneur, and dedicated futurist. He is chief executive of Leap72, a strategic innovation consultancy advising corporations on how to use startup economics to grow and compete for the future. He is also a co-founder and board member of Academy M, a 501 (c) 3 nonprofit specializes in the mentorship and career development of millennials. You can follow him on Linkedin.