500 Startups is raising a $25 million dollar microfund to make early stage investments in Black and Latino founders. This fund will invest in ~100 companies and give Black and Latino founders the access to capital, networks, and expertise that they need to grow their businesses.
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The United States’ shifting demographics is a clear opportunity for investment. By 2044 people of color with be the majority in the US and Black and Latino consumers currently have a combined $2.5T in purchasing power.
The fund will be led by Monique Woodard, Venture Partner at 500 Startups and co-founder of Black Founders. Monique has access to some of the best deals in this market and her network has a massive pipeline into game-changing founders.
“This is a two-sided investing strategy,” said Woodard. “On one side, you have Black and Latino founders who are undercapitalized and there are great deals to be made. On the other side, you have a population that over-indexes in many areas of technology consumption, increased consumer purchasing power, and an increase in the US Spanish-speaking population. This is making Black and Latino consumers a market that investors should be paying attention to.”
Over the years, 500 Startups has invested in numerous startups led by Black and Latino founders, including Walker & Co., AllDay Media, and Mayvenn. The new microfund will allow 500 to be even more targeted in its investment strategy and fulfill its vision be the most active US investor in Black and Latino founders.
This announcement was originally posted on https://500.co/